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Need for better business writing sparks success of Appleman's book, now on Kindle and in Chinese10 Steps to Successful Business Writing resonates with executives, employees and job seekers Monroe, N.Y., March 29 - The push to enhance writing skills for working professionals and job seekers has propelled the success of 10 Steps to Successful Business Writing by Jack E. Appleman, now available as a Kindle e-book on Amazon and in Chinese. Since its release in 2008, the book has ranked as one of the top two sellers by the publisher, ASTD Press. "Executives and workers at all levels are starting to recognize that better writing can boost productivity and help improve the bottom line," said Appleman, principal of Successful Business Writing (www.successfulbusinesswriting.com), with offices in Monroe, N.Y. and Parsippany, N.J. He added that recent studies on poor business writing have fueled the success of the book. The Conference Board, in its report, The Ill-prepared U.S. Workforce, stated that new hires lack basic workforce readiness abilities—including business writing. A corporate writing instructor, Appleman has consistently received outstanding evaluations for his business workshops tailored to the needs of different companies and groups. He also offers one-on-one coaching and PR/writing consultation. His writing courses for accountants are certified for continuing professional education credits. The Kindle and printed versions of the book are organized into easy-to-follow steps that explain how to write clear, concise and organized text in a more conversational style. Tips include grabbing attention, writing compelling press releases and mastering emails. Several colleges use 10 Steps to Successful Business Writing as their text for writing courses. Plus, the book was recently translated into Chinese (Mandarin), underscoring the importance of effective business writing in the global marketplace. To find out more, call 845.782.2419 (info@successfulbusinesswriting.com). -- Return to Top --
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