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Writing tips newsletter Previous issues Subscribe Email:

Business Writing Tips e-newsletter : August/September 2009

Engage readers with explicit subject lines

Use subheads that get readers excited about your next paragraph.

Vague: Leads from email marketing

Explicit: 20 leads from July's email marketing

Keep text flowing

Interrupted

Since 2003, Maria has worked at XY Industries, serving as the controller, for this top engineering firm.

Flowing

Since 2003, Maria has been the controller for XY Industries, a top engineering firm.

Delete wasted words

Wordy

1. Lou has significantly improved his phone skills over the course of the past six months.
2. Rita has acquired extensive experience with marketing, training and management functions.
3. We have learned that, going back to March 1, nine clients have complained about late shipments.

Concise

1. Lou has significantly improved his phone skills over the past six months.
2. Rita has extensive experience with marketing, training and management.
3. Since March 1, nine clients have complained about late shipments.