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Business Writing Tips e-newsletter : March 2008

Clearly explain your firm's benefits

Use straightforward language to convey the benefits of your company's products or services.

Wordy, stuffy

We incorporate a systematic process that enables companies like yours to enhance workforce performance capacities, resulting in maximum gains in your organizational productivity.

Clear and simple

We help employees work more efficiently so your company maximizes productivity.

Keep text flowing

Don't interrupt the rhythm of your words.

Breaks up flow

We've expanded our portfolio with several exciting new colors. I've included a sample for your review. They include pale orange, grass green, and powder blue.

Flows smoothly

We've expanded our portfolio with several exciting new colors, including pale orange, grass green, and powder blue. I've included a sample for your review.

Grammar tip: amount vs. number

Use number when referring to items that can be counted. Otherwise, use amount.
* A large number of employees called in sick today.

* The new color copier requires a large amount of space.

"10 Steps to Successful Business Writing" in print

Learn to write more productively with Jack's new book, 10 Steps to Successful Business Writing, from ASTD Press. For volume discounts, call 800.628.2783.

National Underwriter editor endorses book
(http://www.property-casualty.com/2008/03/the_write_stuff.html)

Order book
(http://store.astd.org/Default.aspx?tabid=44&action=INVProductDetails&args=7383)