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Writing tips newsletter Previous issues Subscribe Email:

Business Writing Tips e-newsletter : December 2008

Start with the bottom line

To hook readers, state the end result up front.

We can boost revenues 60% next quarter by using social networking sites.

Give text rhythm with a consistent structure

Inconsistent/no rhythm

In 2008, the U.S. division generated only 12 new leads, while 40 new leads were produced by the Asian division, an impressive total.

Got that rhythm

In 2008, the U.S. division generated only 12 new leads, while the Asian division produced an impressive 40 new leads.

Usage tip: say what you mean

Wrong

Below are the supplies needed for the regional offices.

• Six color laser printers
• Two copy machines
• Four 19-inch monitors

Right

Below is a list of the supplies needed for the regional offices.

• Six color laser printers
• Two copy machines
• Four 19-inch monitors

It's the list, not the actual supplies, which are "below."

The "write" New Year's resolution

Help catapult your career or business to new heights by writing clear, concise and well-organized documents that grab readers' attention.

Call Jack to learn how individual coaching can help you address specific needs and the documents you frequently write.