Poor writing hurts everyone

Jack's writing workshop (2.5 minutes)

Executives — whose emails to staff and clients don't exude confidence

Small business owners — whose proposals don't motivate prospects to take action

Employees at all levels — whose emails are unprofessional, confusing or riddled with grammar errors

Job seekers — whose resumes and cover letters fail to impress employers

Break through barriers to successful business writing — work with the instructor who wrote a top-selling book on his proven method!

Jack Appleman, writing instructor and coach, is author of the top-selling "10 Steps to Successful Business Writing." His 10-step method has helped thousands of people write more productively and achieve better business results.

He can teach you and your employees to craft clear, concise and organized text that grabs attention and produces the desired action. Choose your method:

One-on-one coaching — to address your toughest challenges and take your writing to a new level
Group workshops — to help key employees write explicit, concise and well-organized documents that improve their productivity
Online courses — to improve your writing while you work independently
Business writing consulting — to craft top-quality documents for the results you need

Learn more

Jack's Blog: Stop emailing questions
In helping working professionals improve business writing, I often review their emails. Too many of them continually ask questions instead of writing complete messages—and waste time. See how much time is wasted with these back-and-forth questions: Al: “Do you need help with the operations report?” Sue: “Yes, are you available to assist me?” Al: “Sure. What specific help [...]; Message more important than the medium
Today, we’re so fascinated by new communication technology, from the IPod and the IPad to the Blackberry Bold and whatever new device will be introduced next year—or even next month. What about the message? If we can’t convey what we want to say—especially in the business world, then the medium can be irrelevant. This is hardly [...]; Engage impatient readers with the bottom line
Emulate how news writers grab attention by starting with the most important points, which sums up the story. See how this concise and compelling summary of this article on consumer spending in today’s (6/28) Wall Street Journal lures readers into the rest of the story. http://online.wsj.com/article/SB10001424052748703964104575334562265693580.html?mod=WSJ_hpp_LEFTWhatsNewsCollection One of the keys to successful business writing is to [...]; Effective proposals ease prospect’s pain
Compelling new business proposals need to explain what you’ll do to ease the prospect’s pain. In my business writing coaching, I tell clients to connect their expertise to a prospect’s pain points, as in this example: Our firm has helped many high-tech firms previously unable to penetrate key markets (pain point) identify target audiences and [...]; Grab attention in an age of distraction
See the eye-opening article in the June 7 NY Times on the pitfalls of multitasking and why it can actually hurt our ability to focus and be productive. At a time when so many are distracted—especially when reading emails—it’s even more important to grab readers’ attention. So get to the point quickly, one of the [...]

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