SG Communications, LLC

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Frequently Asked Questions

How do I know if our employees need help with their writing?

Read some of their documents and ask managers if their subordinates' writing skills meet the needs of their jobs.

Why should we invest in a skill with no immediate bottom-line payoff?

Because bad writing lowers productivity. A recent study revealed that 40% of workers waste up to three hours a day reading ineffectively written emails. That hurts your bottom line, no matter what business you're in.

Will the training cover the specific writing problems of our employees? From different departments?

Yes. SG's writing training will focus on core writing skills and common problems faced by those enrolled. Plus, depending on the number of workshops, we can group employees from the same department together and address documents they frequently write. Plus, the one-on-one consultations would focus on the unique challenges of each individual.

Who determines what to cover in a writing workshop?

Jack Appleman will sit down with you and perhaps other supervisors for a consultation to identify the most critical needs among your employees.

What skills are typically taught at a writing workshop?

  • Simplify your approach
  • Break through writer's block.
  • Be clear and concise.
  • Write with rhythm and order.
  • Use proper grammar.
  • Effectively edit.
  • Master emails.
  • Improve writing skills on an ongoing basis.

What kinds of documents would be addressed?

That depends on your needs. These could include:
  • E-mails/memos
  • Proposals/reports
  • Evaluations/performance reviews
  • Sales/customer service letters
  • PowerPoint slides
  • Press releases/feature articles
  • Product spec sheets

How do we determine the right format?

Based on factors such as current skill level and availability of employees, we would incorporate one or more of these formats:
  • Half- or full-day group workshops
  • One-on-one consultations
  • Ongoing email/phone follow-up
  • Executive workshops
  • Writing coaching

What does SG's writing training cost?

Since the training is tailored to your needs, the fee would be determined after an initial face-to-face or phone consultation, based on the number of workshops, the number of participants and the format.

What's the first step?

Call Jack Appleman at 845-782-2419 (jack@successfulbusinesswriting.com) to schedule your consultation.