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Writing tips newsletter Previous issues Subscribe Email:

Writing Tips for Accountants View issues

Case studies

The Muralo Company

Challenge: A regional paint manufacturer needed to gain brand recognition and position its products as among the best in their class.

Solution: An aggressive publicity program aimed at contractor, dealer, home and regional publications-highlighting the advantages of Muralo's premium paints and the firm's rich heritage and strong family tradition.

Result: Muralo was widely featured in the key publications read by contractors, dealers and consumers-and became recognized as a leader in high-quality paints and coatings.

The Tribus Companies (now Wells Fargo)

Challenge: One of New Jersey's largest brokerage firms needed to accelerate the cross-selling of employee benefits, property & casualty, 401(k) s and business/estate planning products.

Solution: An integrated PR/communication program that incorporated a quarterly newsletter to clients/prospects, a dynamic brochure and Web site, proactive publicity and a series of educational seminars.

Result: Tribus' clients lauded these value-added services, and cross-selling rose 15 percent over a two-year period.