Writing For Insurance Professionals
Effective writing for insurance professionals
3 CE credits for New Jersey & New York producers
Insurance professionals generate many documents--from new business proposals and client letters to internal emails and correspondence with insurance departments. If they write them poorly, they may offend clients, bore prospects and waste time-which means wasted money.
In an interactive workshop, Jack Appleman, seasoned writing instructor, author and licensed insurance producer, will show participants how to write clear, concise and well-organized text that achieves the desired results. He'll address steps such as tapping the power of simplicity, grabbing readers' attention, mastering emails, organizing to promote understanding, and turning insurance industry jargon into clear language. Plus, he'll discuss how to master documents frequently written by producers.
To discuss a group workshop or one-on-one coaching program tailored to the needs of you or your employees,
call 845.782.2419 (jack@successfulbusinesswriting.com).
To learn more, see:
National Underwriter article
Good writing has the power to boost insurance, adjuster and producer productivity
